Yodle: Complaints about not having a simple solution for your customer rewards program?

Consumers have come to expect special deals from businesses. It is important to offer incentives to attract new customers and help strengthen existing customer loyalty if consumers are going to choose you over the competition. If you have been looking for a good way to manage or start a customer loyalty program, CardStar works directly with merchants to create custom features and offers.

CardStar manages digital versions of plastic rewards cards, such as those used at the grocery store to help you accrue points and receive discounts. It is a consumer-focused application that digitally consolidates membership/rewards cards on smartphones so consumers don’t have to organize and carry multiple rewards cards around with them.  By using the app, consumers can scan a digital reward “card” from their smartphone when they make a purchase to earn points, get rewards, and use discounts. No need for even a single card, as the scanning technology renders barcodes for traditional membership and rewards cards

Most of us have rewards cards in our wallets, purses, thrown into a junk drawer, or lying around the house somewhere so CardStar is a convenient option for consumers. More importantly, we think it could be a valuable tool for the small business owner because, as we mentioned, points and rewards are a good way you can convert browsers to customers and inspire recommendations to their friends and family. In addition, providing deals as a way to thank customers for their business encourages repeat business.

Many businesses have found creative ways to offer incentives: for example, points and rewards are a large part of what makes check-in services like Foursquare so popular. 

Want a bit more information on the value CardStar can bring to small business owners? Let’s take a moment for a quick Yodle review:

•  CardStar empowers merchants to push the right offers to the right customers in real time via geo-targeting features — strengthening customer loyalty by guiding the shopping experience.
•  The variety of information funneled to consumers through the CardStar app promotes user engagement over time — making CardStar a valuable mobile marketing channel for reaching customers on the go and driving sustainable awareness of marketing campaigns.
•  CardStar provides a deep level of customer analytics, enabling merchants to tailor marketing messages and promotions to mobile customers.

If you have any questions or comments about customer rewards programs, just let us know in the comments!